The purpose of this study is to determine the impact of the Internet and satellite channels on the behaviours of Moroccan high school pupils. It explores the implicit and denotative consequences of modern media upon the values, behaviours and lifestyles of young Moroccans. This article tries to ascertain whether the dissemination of global cultural products influences teenagers’ attitudes towards their own cultural values and studies how local cultures and power relationships between family members influence Moroccan youths’ identities. The procedure used to develop and validate this assumption was a survey questionnaire that asked Moroccan teenagers about their media experiences. The findings from this research indicate that rather than inducing behaviour change, media outlets are likely to disambiguate local cultural distinctiveness and engender resistance to unconventional values among youth.
Keywords: Cultural identity, conformity, values, Moroccan