Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 227

Full Length Research Paper

Media preferences and perceptions: The case of Bahir Dar University instructors

Biset Ayalew Nigatu
  • Biset Ayalew Nigatu
  • Journalism and Communications Department, Faculty of Humanities, Bahir Dar University, Ethiopia.
  • Google Scholar

  •  Received: 09 August 2014
  •  Accepted: 29 October 2014
  •  Published: 31 December 2014



Domnick R (1999). The dynamics of mass communication. USA: McGraw-Hill Companies,Inc.


Littlejohn S, Foss K (2008).Theories of human communication(9th edition). USA: Wardsworth Cengage Learning.


Loan F (2011). Media preferences of the net generation college students. Int. J. Lib. inf. Sci. 3(7): 155-161. Academic Journals


McQuail D (1992). Mass communication theory: An introduction. London: Sage Publications.


Petkovic B, Prpic M, Nahtigal N, Hrvatin S (2009). Media preferences and perceptions: A survey among students, ethnic minorities and politicians in Slovenia. Peace Inštitut: View