Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 200

Full Length Research Paper

Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads

Yu Shu-Yin
  • Yu Shu-Yin
  • Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.
  • Google Scholar


  •  Received: 08 November 2018
  •  Accepted: 30 January 2019
  •  Published: 28 February 2019

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Blackshaw P (2008). The six drivers of brand credibility, Marketing Management pp. 51-54.

 

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Verstraten R (2015). The effect of advertising credibility: could it change consumers' attitude and purchase intentions? Master Thesis-MSc Economics and Business, Erasmus University Rotterdam.