Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads

Yu Shu-Yin
  • Yu Shu-Yin
  • Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.
  • Google Scholar

  •  Received: 08 November 2018
  •  Accepted: 30 January 2019
  •  Published: 28 February 2019


Ageing Asia Investment Forum (2015). 3rd Asia Pacific Silver Economy Business Opportunities Report, Singapore: RegOnline.


Agrigoroaei S, Lachman ME (2011). Cognitive functioning in midlife and old age: the contribution of psychosocial and behavioral factors, Journal of Gerontology: Psychological Sciences pp. 1-11.


Anderson S, Ciliberto F, Liaukonyte J (2012). Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry, International Journal of Industrial Organization 31(5):355-367.


Blackshaw P (2008). The six drivers of brand credibility, Marketing Management pp. 51-54.


Buchanan S (2016). Ride with Us: Old Media VS. New Media. 



Caboral-Stevens M (2016). Cognitive Age and Usability of Health Website among Older Adults, Journal of Nursing and Practice 1(1):6-9.


Dou X, Walden JA, Lee S, Lee JY (2012). Does source matter? Examining source effects in online product reviews, Computers in Human Behavior 28:1555-1563.


Hong SJ, Lui CSM, Hahn J, Moon JY, Kim TG (2013). How old are you really? Cognitive age in technology acceptance, Decision Support Systems 56:122-130.


Lachman ME, Rosnick CB, Röcke C (2009). The rise and fall of control beliefs in adulthood: Cognitive and biopsychosocial antecedents and consequences of stability and change over nine years. In HB Bosworth, C Herzog (Ed.), Aging and Cognition: Research methodologies and empirical advances. Washington, D.C. pp. 143-460


Ling KC, Piew HT, Chai TL (2010). The Determinants of Consumer's Attitude Towards Advertising, Canadian Social Science pp. 114-126.


Nielsen AC (2011). Marketing Statistics Data, 



Nielsen AC (2015). Marketing Statistics Data, 



Pozharliev R, Verbeke WJMI, Strien JWV, Bagozzi RP (2015). Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience of Luxury Branded Products, Journal of Marketing Research 52(4):546-58.


Reams JCP (2016). The Elderly Consumer: Twenty-First Century Advertising and The Plight of the Elderly Consumer, Willamette Law Review.


Resnik A, Stern BL (1977). An analysis of information content in television advertising, Journal of Marketing 41(1):50-53.


Scaie KW, Carsternsen LL (2006). Social structures, aging and self-regulation in the elderly, Springer Publishing Co.


Schaie KW, Carstensen LL (2006). Social structure, aging, and self-regulation in elder. New York: Springer Publishing.


Soh H, Reid LN, King KW (2007). Trust in Different Advertising Media, Journalism and Mass Communication pp. 455-476.


Sudbury L, Simcock P (2009). Understanding older consumers through cognitive age and the list of values: a UK based perspective, Psychology and Marketing 26(1):22-38.


Sweller J (2011). Cognitive Load Theory, Psychology of Learning and Motivation 55:37-76.


Verstraten R (2015). The effect of advertising credibility: could it change consumers' attitude and purchase intentions? Master Thesis-MSc Economics and Business, Erasmus University Rotterdam.