Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 239

Table of Content: April-June 2025; 17(2)

May 2025

Grounded theory method and media research

The grounded theory method (GTM) occupies a grey area within the discussion on the method in social research. On the one hand, the proponents of the quantitative methods do not agree on the call for more reflexive theories on the data, there is the qualitative pressure to be more reflexive on others. The GTM has evolved over the years, responding to such an array of critics of its claims of a unique methodological...

Author(s): Vijai Pratap

May 2025

Exploring the integration of AI and technology-based learning in higher education in Nigeria

Technology is an important tool in academics, used as digital tools, resources, and innovative methods to enhance teaching, learning, and assessment processes, ultimately leading to improved student outcomes, increased engagement, and personalised education experience. By leveraging technology such as artificial intelligence (AI), educators can create a more effective, efficient, and student-centered learning...

Author(s): Yetunde O. Ayobolu