Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 234

Table of Content: June 2011; 3(6)

June 2011

An examination of the situational crisis communication theory through the general motors bankruptcy

  The following study analyzes the crisis communication strategy selection of general motors (GM) through the company’s filing for chapter 11. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategy selections. The study found GM followed the guidelines outlined by the SCCT model in successfully...

Author(s): Skye Chance Cooley and Asya Besova Cooley

June 2011

Racism and sexism in the gaming world: Reinforcing or changing stereotypes in computer games?

  Advertising images reflect and shape peoples' perceptions about race and gender issues. We examined two issues surrounding how race and gender are represented in computer game print advertising. First, does imagery in computer game advertisements reinforce race and gender stereotypes? Secondly, how has stereotyping in computer game imagery changed over the last two decades? We conducted both quantitative...

Author(s): B. Mitchell Peck, Paul R. Ketchum and David G. Embrick

June 2011

Technology and gender equity: Rural and urban students’ attitudes towards information and communication technology

  This study explored the attitudes of 324 male and female students from two urban and rural Senior High Schools in Ghana towards information and communication technology (ICT). Their average age was 18.3 with SD of 1.4. A six point Likert–type scale questionnaire was constructed to measure the participants’ attitudes towards: 1) ICT for accelerated development (ICT4AD) policy in Ghana, 2)...

Author(s): Frederick Kwaku Sarfo, Alex Marmah Amartei, Kobina Impraim Adentwi and Charles Brefo