June 2011
An examination of the situational crisis communication theory through the general motors bankruptcy
The following study analyzes the crisis communication strategy selection of general motors (GM) through the company’s filing for chapter 11. The study uses Coombs situational crisis communication theory (SCCT) model as a framework for understanding and suggesting future crisis communication strategy selections. The study found GM followed the guidelines outlined by the SCCT model in successfully...
June 2011
Racism and sexism in the gaming world: Reinforcing or changing stereotypes in computer games?
Advertising images reflect and shape peoples' perceptions about race and gender issues. We examined two issues surrounding how race and gender are represented in computer game print advertising. First, does imagery in computer game advertisements reinforce race and gender stereotypes? Secondly, how has stereotyping in computer game imagery changed over the last two decades? We conducted both quantitative...
June 2011
Technology and gender equity: Rural and urban students’ attitudes towards information and communication technology
This study explored the attitudes of 324 male and female students from two urban and rural Senior High Schools in Ghana towards information and communication technology (ICT). Their average age was 18.3 with SD of 1.4. A six point Likert–type scale questionnaire was constructed to measure the participants’ attitudes towards: 1) ICT for accelerated development (ICT4AD) policy in Ghana, 2)...
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