Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 227

Table of Content: March 2015; 7(3)

March 2015

Celebrity and health promotion: How media can play an active role in cancer prevention and early detection

It is well-known that celebrities can influence the mass public, helping to shape behaviours and attitudes. The goal of this research is to understand the impact of a celebrity’s cancer news on Brazilian society. Our hypothesis is that news about celebrities with cancer attracts much public attention, but the media squander the chance to educate, inform and enlighten the public about this disease. We studied the...

Author(s): Priscila Biancovilli, Gabriel de Oliveira Cardoso Machado and Claudia Jurberg

March 2015

Communication without content? On how theory of communication can have its horizons broadened by Whitehead's thinking

According  to  Whitehead,  the  things  of  world  are  at  the  same  time  strange  and provoking. We do not perceive them, but rather prehend them; they occupy us before we occupy them. The prehension happens at first as affection and only afterwards as cognition. Therefore, its approach is before anything else aesthetic, not ethical. Even so, beauty...

Author(s): Marcondes Filho Ciro

March 2015

Reinterpreting some key concepts in Barthes’ theory

The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes’s theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the...

Author(s): Sui Yan and Fan Ming