Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 227

Full Length Research Paper

Whose stream is this anyway? Exploring layers of viewer-integration in online participatory videos

Kevin Weller
  • Kevin Weller
  • Department of Science, Technology and Society (STS), School of Social Sciences and Technology, Technical University of Munich (TUM), Germany.
  • Google Scholar
Michael Holaschke
  • Michael Holaschke
  • Sociology Department, Faculty of History and Social Sciences, Catholic University of Eichstätt-Ingolstadt, Germany.
  • Google Scholar


  •  Received: 06 December 2021
  •  Accepted: 10 February 2022
  •  Published: 28 February 2022

How to cite this article

APA /
Weller, K., & Holaschke, M. (2022). Whose stream is this anyway? Exploring layers of viewer-integration in online participatory videos. Journal of Media and Communication Studies, 14(1), 17-32.
Chicago /
Kevin Weller and Michael Holaschke. "Whose stream is this anyway? Exploring layers of viewer-integration in online participatory videos." Journal of Media and Communication Studies 14, no. 1 (2022): 17-32.
MLA /
Kevin Weller and Michael Holaschke. "Whose stream is this anyway? Exploring layers of viewer-integration in online participatory videos." Journal of Media and Communication Studies 14.1 (2022): 17-32.