Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

Full Length Research Paper

Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads

Yu Shu-Yin
  • Yu Shu-Yin
  • Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.
  • Google Scholar


  •  Received: 08 November 2018
  •  Accepted: 30 January 2019
  •  Published: 28 February 2019

How to cite this article

APA /
Shu-Yin, Y. (2019). Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads. Journal of Media and Communication Studies, 11(2), 10-19.
Chicago /
Yu Shu-Yin  . "Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads." Journal of Media and Communication Studies 11, no. 2 (2019): 10-19.
MLA /
Yu Shu-Yin  . "Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads." Journal of Media and Communication Studies 11.2 (2019): 10-19.