The learning of strategies and skills by students, that is, students need to improve their problem-solving abilities by participating in games, a concept based on which TGfU (Teaching Games for Understanding) was developed. Nevertheless, it was found in this study that in the implementation of TGfU, students’ learning results and their motives were not satisfactory. The reason may be that, the school is located in Pintung County in southern Taiwan, featuring tropical climate. When engaging in strategy discussion in ball games in May or June, students often appeared lackadaisical due to high temperatures. Very often, when an inquiry-based teaching method was adopted, some students demonstrated decreased learning motives because they failed to catch up with others and this could further affect the learning effect. Thus, the learning result will be influenced when students’ learning motivation and attitude are not very positive.
Key words: Experiential marketing strategy, flow theory, attitude toward physical education, physical education, LEGO Mind storms NXT.
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