Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 82

Full Length Research Paper

“I am (not) a basketball person”: Self-sport brand-me relationships among basketball spectators

Li-Shiue Gau
  • Li-Shiue Gau
  • 1Department of Leisure and Recreation Management, Asia University, Taiwan. 2Department of Medical Research, China Medical University Hospital, China Medical University, Taichung, Taiwan.
  • Google Scholar
Arch G. Woodside
  • Arch G. Woodside
  • 3Department of Marketing, Carroll School of Management, Boston College, Chestnut Hill, Massachusetts, USA.
  • Google Scholar


  •  Received: 27 November 2013
  •  Accepted: 30 July 2014
  •  Published: 31 August 2014

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