Full Length Research Paper
References
|
Ahuvia AC (2005). Beyond the extended self: Loved objects and consumers' identity narratives. J. Consumer Res. 32(1):171-184. Crossref |
||||
| Anderson DF, Kwon HH, Trail GT (2004). Gender differences in sport consumer behavior among college students. J. Contemp. Athletics 1(2):167-176. | ||||
|
Baron RM, Kenny DA (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. J. Pers. Soc. Psychol. 51(6):1173-1182. Crossref |
||||
|
Belk RW (1988). Possessions and the extended self. J. Consumer R. 15(2):139-168. Crossref |
||||
|
Belk RW, Bahn KD, Mayer RN (1982). Developmental recognition of consumption symbolism. J. Consumer Res. 9(1):4-17. Crossref |
||||
|
Berger J, Heath C (2008). Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. J. Pers. Soc. Psychol. 95(3):593-607. Crossref |
||||
| Cooper DR, Schindler PS (2008). Business research methods (10th ed.). Singapore: McGraw Hill. | ||||
| Dietz-Uhler B, Harrick EA, End C, Jacquemotte L (2000). Sex differences in sport fan behavior and reasons for being a sport fan. J. Sport Behavior. 23(3):219-231. | ||||
|
Fournier S (1998). Consumers and their brands: Developing relationship theory in consumer research. J. Consumer Res. 24:343-374. Crossref |
||||
|
Ganz W, Wenner LA (1991). Men, women, and sports: Audience experiences and effects. J. Broadcasting Elect. Media 35:233-243. Crossref |
||||
| Gau LS, Gailliot MT, Brady M (2007). A model examining relationships among team identification, sport spectators' motives, perceived service quality, and satisfaction. In Sport marketing across the spectrum: Research from emerging, developing, and established Scholars Edited by James JD. Morgantown, WV: Fitness Information Technology, Inc. pp.81-97. | ||||
| Gill DL (2002). Sport and athletics. In Encyclopedia of women and gender: sex similarities and differences and the impact of society on gender. Edited by Levy N. San Diego, CA: Academic Press. pp.1091-1100 | ||||
| Goffman E (1959). The presentation of self in everyday life: Selections. In Sociology: Exploring the architecture of everyday life reading. Edited by Newman DM and O'Brien J. Thousand Oaks, CA: Pine Forge Press pp.120-129. | ||||
| Hair JF, Black B, Babin B, Anderson RE, Tatham RL (2009). Multivariate data analysis (6th ed.). Taipei, Taiwan: Pearson Education, Inc. | ||||
|
Hirschman EC, Holbrook MB (1982). Hedonic consumption: Emerging concepts, methods and propositions. J. Market. 46(3):92-101. Crossref |
||||
|
Holbrook MB, Hirschman EC (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. J Consumer Res. 9(2):132-140. Crossref |
||||
|
Kerr JH (1985). The experience of arousal: A new basis for studying arousal effects in sport. J. Sports Sci. 3(3):169-179. Crossref |
||||
|
Koca C, Demirhan G (2004). An examination of high school students' attitudes toward physical education with regard to sex and sport participation. Perceptual Motor Skills 98(3):754-758. Crossref |
||||
| Levy SJ (1959). Symbols for sale. Harvard Bus. Rev. 37:117-119. | ||||
|
Little BR (1976). Specialization and the varieties of environmental experience: Empirical studies within the personality paradigm, In Experiencing the environment. Edited by S. Wapner, S. Cohen, and B. Kaplan (Eds.). New York, NY: Plenum Press pp. 81-116. Crossref |
||||
| McDonald MA, Milne GR, Hong JB (2002). Motivational factors for evaluating sport spectator and participant markets. Sport Marketing Quart. 11(2):100-113. | ||||
|
McIntyre N, Pigram JJ (1992). Recreation specialization reexamined: The case of vehicle-based campers. Leisure Sci. 14(1):3-15. Crossref |
||||
|
Meehl PE, Waller NG (2002). The path analysis controversy: A new statistical approach to strong appraisal of verisimilitude. Psychol. Methods 7:283-300. Crossref |
||||
|
Mick DG (1986). Consumer research and semiotics: Exploring the morphology of signs, symbols, and significance. J. Consumer Res. 13(2):196-213. Crossref |
||||
| Nunnally J, Bernstein I (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill. | ||||
|
Oyserman D (2009). Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior. J. Consumer Psychol. 19(3):250-260. Crossref |
||||
| Pitts BG, Stotlar DK (2002). Fundamentals of sport marketing (2nd ed.). Morgantown, WV: Fitness Information Technology. | ||||
| Shamir B, Ruskin H (1984). Sport participation vs. sport spectatorship: Two modes of leisure behavior. J. Leisure Res. 16(1):9-21. | ||||
|
Sirgy MJ (1982). Self-concept in consumer behavior: A critical review. J. Consumer Res. 9(3):287-300. Crossref |
||||
| Zhang JJ, Pease DG, Hui SC, Michaud TJ (1995). Variables affecting the spectator decision to attend NBA games. Sport Marketing Quart. 4(4):29-39. | ||||
Copyright © 2025 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0
