The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior
August 2022 - Vol 16 Num. 8
This study explores the impact of social crowding on color saturation preference and its internal psychological mechanism. In three studies (333 subjects), two different stimuli are used to manipulate the level of social crowding to probe into individuals' preference for product color saturation in socially crowded...
The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior
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