African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4157

The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior

August 2022 - Vol 16 Num. 8

This study explores the impact of social crowding on color saturation preference and its internal psychological mechanism. In three studies (333 subjects), two different stimuli are used to manipulate the level of social crowding to probe into individuals' preference for product color saturation in socially crowded...

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The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior

August 2022

Chen Xi and Li Jingying 

Effect of anxiety perception on consumers’ luxury nostalgic consumption intention

July 2022

Chen Xi and Wang Dandan 

Effect of resource allocation on service delivery by Water Works Development Agencies in Kenya

July 2022

Duncan Mulandi Mutambuki and Anne Christine Kabui

Transaction costs and competitive tendering in public procurement: Moderating role of integrity

June 2022

Sama Hamisi, Ndunguru Philibert and Nsimbila Paul

Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited

May 2022

Gonu Eric, Asare-Larbi Mary and Abdul-Rahman Mutari

14 October, 2014

Entrepreneurship complexity: Salient features of entrepreneurship

J. Amolo and S.  O Migiro

21 May, 2013

Factors influencing brand association

Tser-Yieth Chen, Tsai-Lien Yeh and Wun-Sin Jheng

28 April 2014

Leaving home: Relocation choices of South African multinational enterprise (MNEs)

Saul Klein, Albert Wöcke and James M. Hughes

7 January 2014

The factors affecting employee turnover in an organization: The case of Overseas Pakistanis foundation

Sajjad Ali Khan

21 May, 2013

The effect of entrepreneurial orientation on the internationalization of SMEs in developing countries

Paul Taylor

7 October, 2011

Measuring readiness for successful information technology/information system (IT/IS) project implementation: A conceptual model

Hafez Salleh, Mustafa Alshawi, Nor Azlinda Mohamed Sabli, Umi Kalsum Zolkafli and Siti Suhana Judi

7 October, 2011

Yield management and consumer price perception on the internet

M. Encarnación Andrés Martínez, Miguel Ángel Gómez Borja, Juan Antonio Mondéjar Jiménez and Jean-François Trinquecoste

7 October, 2011

A review on constructs of the practices of quality management

Tan Chin-Keng and Abdul-Rahman, Hamzah

7 October, 2011

Extraction and translation of safety knowledge in organizations using incident reports

Ibraheem M. Dooba and Alan G. Downe

7 October, 2011

Public policy: Myths and realities in the Nigerian nationhood since independence

Samuel C. Ugoh and Wilfred I. Ukpere