African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4142

The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand

January 2022 - Vol 16 Num. 1

From 1992 on the K-Pop culture has spread from South Korea all over the world and Thailand is no exception. The objective of this study was to analyze the variables that influence purchasing intentions of K-Pop fans in Thailand in terms of customer expectations, customer loyalty, customer satisfaction and customer brand...

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Family CEO and company performance during the COVID-19 crisis: The case of Cameroon

January 2022

Léopold Djoutsa Wamba

The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand

January 2022

Adisak Suvittawat

The “custen model”: How experiential it is from the Ghanaian higher education spectrum

December 2021

Affran S., Gyamfi E. N, and Odonkor S.,

Strategies for improving local content development in Nigeria oil and gas industry

November 2021

Ukaegbu Onwuka, Thomas Schaefer and Juan Roman

Local economic development in Nelson Mandela Bay and Buffalo City Metropolitan Municipalities: An empirical investigation

October 2021

Mativenga Ngatiane, Noluntu. S. Dyubhele and Hendrik Lloyd

14 October, 2014

Entrepreneurship complexity: Salient features of entrepreneurship

J. Amolo and S.  O Migiro

21 May, 2013

Factors influencing brand association

Tser-Yieth Chen, Tsai-Lien Yeh and Wun-Sin Jheng

28 April 2014

Leaving home: Relocation choices of South African multinational enterprise (MNEs)

Saul Klein, Albert Wöcke and James M. Hughes

7 January 2014

The factors affecting employee turnover in an organization: The case of Overseas Pakistanis foundation

Sajjad Ali Khan

21 May, 2013

The effect of entrepreneurial orientation on the internationalization of SMEs in developing countries

Paul Taylor

21 October, 2013

Regression Equation Fitted to Knowledge Management and Organizational Effectiveness in the Selected Sport Organizations of Iran

Mojtaba Reisi, Seyed Emad Hoseini, Mehdi Talebpour, Vahid Nazari

16 September, 2011

An empirical estimation of the relationship between Edmund Phelps’ “investment driving forces” and the unemployment rate

Tina C. Chiao and Chun-Yuan Wang

January 2022

Family CEO and company performance during the COVID-19 crisis: The case of Cameroon

Léopold Djoutsa Wamba

21 October, 2013

Enterprise related factors influencing entrepreneurial orientation: Evidence from Khyber Pakhtunkhwa Province of Pakistan

Hafiz Ullah, Zulqarnain Muhammad Ahmad and Sheikh Raheel Manzoor

16 September, 2011

Technological spillovers of transferred inventors from the perspective of Social Network Analysis (SNA)

Te-Wei Lo, Wen-Goang Yang, Ta-Sheng Hung and Kuei-Kuei Lai