Moderating effect of firm size on the relationship between inclusive business models and the survival of small businesses in Kenya's Nyamira county
January 2025 - Vol 19 Num. 1
Any economy relies on micro and small-sized firms to drive economic growth and social welfare. Research shows that they make up a big fraction of enterprises, employ more people than larger ones, contribute to a nation's GDP, and stimulate innovation. However, micro and small enterprises (MSEs) have significant...
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