African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4203

Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania

July 2025 - Vol 19 Num. 4

This study investigates the impact of user-perceived behavioral control on digital marketing strategies and their subsequent effect on the business performance (BP) of ecotourism operators in Tanzania. Employing a quantitative approach, the research sampled 320 ecotourism enterprises in the Arusha Region, using structured...

Read more

 

Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania

July 2025

I. Ikonko, B. Chachage and L. Pasape

Evaluating the impact of “Sveti Vukašin” foundation's humanitarian initiatives on shopping habits using internet technology

June 2025

Mirjana Miljanovic, Miloš Milovancevic, Ljerka Jeftic and Marina Milicevic

Sales-force knowledge domain, knowledge conversion, inter-functional coordination, and firm innovation performance

June 2025

Samuel Musigire

Supplier credit, COVID-19 health crisis, and company performance: Evidence from Cameroonian small and medium-sized enterprises (SMEs)

May 2025

Joséphine Florentine Mbaduet

The effects of financial distress on financial performance: An empirical analysis of SMEs in Sheema, Buhweju, Rubirizi, and Bushenyi districts

January 2025

Eliab Byamukama Mpora, Anny Katabaazi-Bwengye, Emilly Atukunda and Ngirababo Rwusira Dan

14 October, 2014

Entrepreneurship complexity: Salient features of entrepreneurship

J. Amolo and S.  O Migiro

21 May, 2013

Factors influencing brand association

Tser-Yieth Chen, Tsai-Lien Yeh and Wun-Sin Jheng

28 April 2014

Leaving home: Relocation choices of South African multinational enterprise (MNEs)

Saul Klein, Albert Wöcke and James M. Hughes

7 January 2014

The factors affecting employee turnover in an organization: The case of Overseas Pakistanis foundation

Sajjad Ali Khan

21 May, 2013

The effect of entrepreneurial orientation on the internationalization of SMEs in developing countries

Paul Taylor

7 October, 2011

Measuring readiness for successful information technology/information system (IT/IS) project implementation: A conceptual model

Hafez Salleh, Mustafa Alshawi, Nor Azlinda Mohamed Sabli, Umi Kalsum Zolkafli and Siti Suhana Judi

7 October, 2011

Yield management and consumer price perception on the internet

M. Encarnación Andrés Martínez, Miguel Ángel Gómez Borja, Juan Antonio Mondéjar Jiménez and Jean-François Trinquecoste

7 October, 2011

A review on constructs of the practices of quality management

Tan Chin-Keng and Abdul-Rahman, Hamzah

7 October, 2011

Extraction and translation of safety knowledge in organizations using incident reports

Ibraheem M. Dooba and Alan G. Downe

7 October, 2011

Public policy: Myths and realities in the Nigerian nationhood since independence

Samuel C. Ugoh and Wilfred I. Ukpere