Abdikadir Doyo Wario

Strategic capability and sustainable competitive advantage in large pharmaceutical firms: The moderating role of market entry mode

Abdikadir Doyo Wario, Zachary Awino, Winnie Njeru +1 more

The study sought to establish the nexus between strategic capability and long-term competitive advantage and how market entry moderates the linkage. Anchored on resource-based view, porter's generic strategies and internationalization theory, the study utilized cross-sectional research survey design. The study undertook a census approach targeting all seventy-three large pharmaceutical firms in Kenya. Data was collected using...