May 2022

Social support and positivity: Analyzing user-generated comments on the Instagram pages of two Brazilian cancer hospitals

Online social media platforms are an important tool for individuals who wish to exchange ideas, stories, feelings, information. Hospitals and public health organizations can use social media platforms, including Instagram, to engage, interact or communicate with patients, family members and anyone interested in health information or new discoveries. The purpose of this study is to understand the main characteristics of...

Author(s): Priscila Biancovilli, Eloy Macchiute de Oliveira, Lilian Thomer and Claudia Jurberg