April 2011
Telling a story
The genre of storytelling in the form of case studies is an effective way of teaching and learning. Contemporary research on the case method is absent in the academic discipline of communication. This issue needs to be addressed and research on the effectiveness of the case method needs to be done in the academic area of communication. This paper discusses the reasons behind the popularity of the case study...
April 2011
A comparative analysis of nutrition science coverage by popular Indian daily newspapers
This study assesses the coverage of nutrition related topics by leading English and Telugu language newspapers in India for six months and comparatively analyzes number of articles, visuals and priority in space allocation. Nutrition reports were classified into 16 sub-topics based on the commonness of their content including natural foods, obesity, fruits and vegetables, animal food and...
April 2011
The influence of facebook usage on the academic performance and the quality of life of college students
This research study examines the impact of facebook usage on the academic performance and the quality of life of college students. With the advent of the internet, more denizens are spending time on social networks as a way to expand both their personal and business relationships. We used structural equation modeling to evaluate the hypotheses. Findings indicate that the dispositional factors may influence...
April 2011
Men, women and T.V. Ads: The representation of men and women in the advertisements of Pakistani electronic media
Advertising is today an inescapable part of people’s social settings. As such it is not surprising that the medium seeks to define women in relation to men, whilst the men are defined in relation to their work, their creativity or their play. Media images have circumscribed woman's body, mind and soul to serve male goals. The commercialization of media has been largely responsible for stereotyping...
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