April 2018

An exploration of the limitations of transmedia storytelling: Focusing on the entertainment and education sectors

Transmedia storytelling is a concept emerging in the field of communication and media. The concept was first popularized by Jenkins. He defined it as a representation of a process in which integral elements of given fiction are disseminated systematically through multiple media platforms. Even though many researchers have studied the concept, not enough studies have been done with respect to its limitations, especially...

Author(s): Young-Sung Kwon and Daniel H. Byun