Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

Table of Content: August 2010; 2(7)

August 2010

The role of broadcast media in behaviour change and HIV/AIDS communication to the youth: A focus on Kenya’s music industry

  HIV/AIDS is the greatest challenge that has faced the African continent in recent decades. The absence of a cure or vaccine for HIV/AIDS and the urgent need to reach people on the impact of this disease has resulted in the emphasis of mass education of populations, which incorporates the use of mass media. Education about HIV/AIDS has gone beyond awareness building to attitude and behaviour change. This paper...

Author(s): Nancy Gakahu

August 2010

Beginning Filipino students’ attributions about oral communication anxiety

  This study identified beginning student’s attributions about their oral communication anxieties. Results revealed an eight factor model explaining 69.11% of the total variance in the data.  The factors are expectation, training and experience, audience, self-worth, rejection, verbal fluency, preparation and previous unpleasant experience. These factors were the reasons given by beginning Filipino...

Author(s): Carmencita P. Del Villar