Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 232

Table of Content: January 2011; 3(1)

January 2011

"Sexual representations in gossip girl and one tree hill: A textual analysis"

  This study explores the construction of adolescent sexuality through a textual analysis of two popular teen television programs broadcast on the CW, “One Tree Hill and Gossip Girl”. A comparative textual analysis suggests that the older program, “One Tree Hill” (first broadcast in 2003) contains fewer portrayals of high-risk sexual activity than the CW’s newer teen program,...

Author(s): L. Meghan Peirce

January 2011

Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity

  Motivation for communication, interaction involvement, and channel affinity were examined to assess their influence on channel choice. Participants (N = 230) completed a self-report survey that assessed their main reasons for using interpersonal communication. In addition, participants identified frequency of use, level of interaction involvement, and channel affinity for face-to-face, phone, email, and text...

Author(s): Shaojing Sun, Gwen Hullman and Ying Wang

January 2011

Where’s the fruit? Temporal changes in children’s television advertisements for “fruit containing” foods

  This study compared the nutritive qualities of “fruit-containing” foods advertised during children’s television programs in the United States over a 15-year period to determine whether recent advertisements reflect the intent of the Children’s Food and Beverage Advertising Initiative, to reduce advertising of unhealthy foods and the Children’s Advertising Review Unit (CARU)...

Author(s): Rebecca Heller, Virginia Quick and Carol Byrd-Bredbenner

January 2011

Actions speak louder than words: Non-verbal mis/communication

  Effective inter-cultural interaction relies heavily upon non-verbal communication. Para/non- linguistic means constitute non-verbal communication. A seminal contribution of Ferdinand de Saussure, the Father of modern linguistics, was the analysis of the word as a verbal sign having two sides; an acoustic image or a sound pattern (signifier) and a concept or meaning (signified). He highlighted the...

Author(s): Charul Jain and Madhurita Choudhary