July 2013

Self-efficacy, Self-esteem and Gender as Determinants of Performance in Speaking Tasks

The study examines the effects of self efficacy, self esteem and gender on performances in speaking tasks among first year university students. It also analyzes correlations of and gender differences in the variables treated. In this study, 128 participants, who had been interested to participate, were included. To gather data, scales and tests were used. Both descriptive and inferential statistics, namely, t-test,...

Author(s): Bekele Birhanie Aregu

July 2013

Building successful brand by using social networking media

Innovation in social networking media has revolutionized the world in 21st century. Social networking media presents potentially opportunities for new forms of communication and commerce between marketers and consumers. The objectives of this is to analyze effective communication strategy through social networking media. A survey was conducted randomly among Facebook user community, by sending questionnaire through...

Author(s): Tina Vukasovič