March 2011
Plot ingredients in the development theatre
As the development play gains greater acceptability in the theatre circles with the works of artists like Augusto Boal, Paulo Friere, Zakes Mda and Oga Steve Abah, the need for an effectively contrived plot remains a necessity in the play creation process. Plot is the foremost element in playwrighting, and therefore a good play depends on how effectively the plot has been crafted. Ingredients of the plot such...
March 2011
Commons thinking, ecological intelligence and the ethical and moral framework of Ubuntu: An imperative for sustainable development
This paper explores connections among the concepts of commons, ecological intelligence, and the sub-Saharan Africa moral and ethical framework of Ubuntuand their relevance for sustainable development. The ethical and moral framework of Ubuntu is presented as a cultural commons that speaks to values relevant for sustainability. Ubuntu is an ethical and moral framework to transition to...
March 2011
Farmers’ perception of agricultural advertisements in Nigerian newspapers in Ibadan municipality, Oyo State, Nigeria
Evidently, the agricultural sector is attracting numerous investors who are learned but have little or no technical knowledge of agricultural production. Potentials of agricultural production are yet to be explored in print media to disseminate agricultural information in order to promote success of agriculture as an enterprise. The study therefore investigated readership of agricultural advertisements in...
March 2011
Challenges and benefits of using scientific calculators in the teaching and learning of Mathematics in secondary school education
Educational technology is recognized as an essential component of the instructional process. In particular, scientific calculator has emerged as a useful tool for teaching and learning of Mathematics in Kenya. From the year 2002, the Kenya Ministry of Education approved the use of scientific calculators in the Kenya Certificate of Secondary Education (KCSE) examination, in addition to their use in the...
March 2011
The media’s and health scientists’ perceptions of strategies and priorities for nurturing positive scientist-media interaction for communicating health research in Uganda
The mass media plays a central role in provision of health information to the public. We sought to investigate factors that influence the scientist-media interaction in communicating health research in Uganda. During four training workshops conducted with 80 scientists and 24 journalists, participants were requested to indicate contextual factors and personal barriers and solutions for successful...
March 2011
The American mother: A feminist analysis of the Kleenex® “Get-Mommed†campaign
Winter of 2009 proved a lucrative season for cold and flu marketers. Little was known regarding the H1N1 flu virus, and news outlets warned consumers of lackluster guards against germs. Many businesses began to capitalize on this fear. Williams (2011) explained how hand sanitizers and disinfectant products raised 54% during this time. One such example is a commercial that ran on American television during the...
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