May 2018

Global Muslim audiences’ polysemic reading of “My name is Khan”: Toward an emergent multiculturalism

In this study, we learn how audiences make sense of a non-dominant text that is conveying a non-Western story about the Global War on Terror (GWOT). The audiences affective narratives affirm Deuze’s argument that media is not separate from our lived experience; we live in media rather than with media. This study was conducted on an urban campus in the Pacific North-West, with film audiences of over fifty Saudi...

Author(s): Priya Kapoor