November 2016

Gossip Girl setting fashion trends: Lebanese young viewers’ identification with media characters

This article aims at expanding the knowledge of identification with the fashion of media characters on the series Gossip Girl (Schwartz and Savage, 2007). Since the subject has already been investigated abroad, this article helps gain an understanding of the topic in Lebanon, and its influence on Lebanese female teenagers and young adults. The theory of Identification is adopted throughout the study. The article uses a...

Author(s): Tamara Abi-Khalil and Christy Mady