September 2013

Many ‘sins’ of the mass media in Nigeria: A critical appraisal of the media in a decade of nascent democracy

The thrust of this paper has two foci. First, a critical insight into the media as a political resource in both developing and advanced democracies. This glaringly forms the theoretical anchor for this paper. Secondly, the paper takes a cursory look at the performance of the mass media, within the first decade of civilian rule in Nigeria. The paper, however, infers that hardly do the media hold themselves down to the...

Author(s): Emmanuel O. Ojo and P. F. Adebayo

September 2013

The study of the audiences of the Persian satellite channels in terms of their use and gratification

Audience is the main purpose of any media effort which have to be encouraged and then persuaded that media sends messages in accordance with his interest and need. This study aims at studying the most important media needs of audience in watching Persian-speaking channels. 458 residents of Qaemshahr were chosen based on purposeful sampling technique. This study is a survey which incorporates a researcher-developed...

Author(s): Mehrdad Matani and Mahshid Hassanpour

September 2013

Corporate social responsibility as an invention of public relation: A case of Econet and National Railways of Zimbabwe (NRZ)

This article examines the relationship and relevance of CSR and PR at Econet and NRZ in Zimbabwe. It focuses on how CSR can be perceived by people, especially in Zimbabwe as an invention of PR. CSR which is modern PR is guided by reciprocity between the corporations and their publics in an effort to create   mutual understanding and goodwill between corporations and their publics. The study is based on two...

Author(s): Caven Masuku and Painos Moyo

September 2013

Nursing education and its impact on patient-healthcare provider communication in Malawian hospitals

Having good communication skills is essential for healthcare providers to establish good healthcare provider - patient relationships. Good patient-healthcare provider communication has better health outcomes, high compliance to therapeutic regimes, higher patient and healthcare provider satisfaction and a decrease in malpractice risk. Sadly, medical colleges tend to emphasise much on the biomedical sciences at the...

Author(s): Precious Madula