Digital Marketing: Conceptualizations And Applications.
Article in Press
Marketing managers and scientists need sound knowledge of marketing concepts and tools in order to make efficient and effective marketing decisions. With regard to digital marketing, many perspectives have been associated with the construct. This paper conceptualizes digital marketing, discusses some of its applications, and proposes some cognate streams of research. Specifically, the paper utilized materials from relevant...
Prediction of trains’ derailments using combination of classifiers in an African Railway company.
Article in Press
The prediction of random phenomena has long seemed impossible to achieve, at least through classical mathematical models. The arrival of machine learning techniques and the development of computer power have facilitated the subject, which was initially applied to the occurrence of defective parts in manufacturing and the occurrence of road accidents in developed nations. Regarding rail transport, nothing to date has been...
Model for Security Controls in Web Content Management System.
Article in Press
Web content management systems (WCMS) are systems used in creating, publishing, customizing and designing website services by web administrators toward delivering user-centric web applications and services. Such applications include Joomla, Drupal, and WordPress, which have found their usage in various institutions including universities and colleges, non-government and government institutions. While these WCMS provide...
Artificial intelligence in e-commerce management: Benefits and challenges.
Article in Press
Artificial intelligence is a significant IT technology that has the potential to perform human interaction activities using computing systems and machines. E-commerce companies like Amazon, Myntra and other companies are using AI technology for handling business concerns and improving customer satisfaction by delivering proper products and services. This research provides a platform for reviewing the benefits and...
Exploring information systems security implications posed by BYOD for a financial services firm
Article in Press
Bring Your Own Device (BYOD) is the use of personal mobile devices, like laptops, tablets and smart phones to access networks, systems and company-confidential information in an organisation (Bell, 2013). BYODs have become prevalent in the workplace due to the increased dependence on the internet and advancements in technology (Leclercq-Vandelannoitte, 2015). Devices are used for email, telephone, access to calendars and...
LINGUISTICALLY LOCALIZED OPINION MINING MODEL FOR AFAN OROMO NEWS SITES
Article in Press
The introduction of web 2.0, has created the unprecedented eruptions of users generated contents. The eruptions of ample of reviews have created an opportunity for the new research dimension called opinion mining. Due to the vast amount of online available reviews, it's very tough for users to read and produce a useful summary of the reviews provided with different aspects. Despite their usefulness if they are properly...
Article in Press
This study assessed the perceptions that define customer satisfaction after usage of an electronic banking product “Mobile phone SMS alert banking service†in the rural north of Ghana. The study used the survey method to accomplish its objectives. The survey instrument used consist of both structured and semi-structured questions which were administered to a proportionate sample of 200 purposively selected bank...
Article in Press
Knowledge of node mobility in opportunistic wireless networks (MANET) was a key factor to ensure that intermediate nodes act accordingly to achieve end-to-end communication in a continuously changing peer-to-peer network topology. Movement across a communication range of other nodes changes not only its close node relationship with other nodes, but also changes all routes based on those relationships. Efficient routing...
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