Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria
January-March 2024 - Vol 16 Num. 1
Many firms utilize Nollywood in Nigeria as a marketing platform for product placement. Within this context, this study investigates product placement in the movie "Namaste Wahala" in the global film industry and its effect on brand recall among Nigerian undergraduate students from Caleb University and the Lagos...
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Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria
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