Abstract

In the sixty years of the modern study of creativity, numerous approaches have been used to examine motivation in the light of being creative. One of these approaches, creative self-efficacy, has expanded from just three papers twenty years ago to a vibrant subfield of creativity research. However, many studies do not differentiate between self-efficacy for creative thinking and self-efficacy for creative performance. Therefore, a qualitative study is used to examine the dimensions of creative self-efficacy among bloggers. A case study with theoretical sampling is used to develop understanding of creative self-efficacy. Four co-authors of a popular blog were interviewed and the transcripts were then coded to examine major themes. Four of these themes relating to creativity and self-efficacy are then examined in detail.

Key words: Creativity, creative thinking, creative performance, self-efficacy, creative self-efficacy, creative performance self-efficacy, creative thinking self-efficacy, case study.