In the sixty years of the modern study of creativity, numerous approaches have been used to examine motivation in the light of being creative. One of these approaches, creative self-efficacy, has expanded from just three papers twenty years ago to a vibrant subfield of creativity research. However, many studies do not differentiate between self-efficacy for creative thinking and self-efficacy for creative performance. Therefore, a qualitative study is used to examine the dimensions of creative self-efficacy among bloggers. A case study with theoretical sampling is used to develop understanding of creative self-efficacy. Four co-authors of a popular blog were interviewed and the transcripts were then coded to examine major themes. Four of these themes relating to creativity and self-efficacy are then examined in detail.
Key words: Creativity, creative thinking, creative performance, self-efficacy, creative self-efficacy, creative performance self-efficacy, creative thinking self-efficacy, case study.
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