International Journal of
Library and Information Science

  • Abbreviation: Int. J. Lib. Inf. Sci.
  • Language: English
  • ISSN: 2141-2537
  • DOI: 10.5897/IJLIS
  • Start Year: 2009
  • Published Articles: 246

Full Length Research Paper

Marketing of web-based academic library services in Bangladesh

Md. Abul Kalam Siddike1*, M Nasiruddin Munshi1 and Rokon Mahamud2
1Department of Information Science and Library Management, University of Dhaka, Dhaka-1000, Bangladesh. 2Library Circulation Officer, East West University, 43 Mohakhali, Commercial Area, Dhaka-1212, Bangladesh.
Email: [email protected]

  •  Accepted: 10 September 2013
  •  Published: 30 November 2013


The purpose of the study is to analyze and describe the current status of academic library websites. It targets public and private university libraries of Bangladesh. A total of 16 library websites were scrutinized based on pre-determined criteria developed from the previous studies. Most of the websites were visited at least two times during the assessment which started by checking the availability of direct and non-direct links form the home page of the parent institution followed by website assessment against the criteria. The study confirmed that academic library websites are not fully utilized for marketing library resources and services. A large majority of libraries did not make any effort to provide online literacy courses, live supports, copyright documents, and online user surveys.

Key words: Academic libraries; internet marketing; worldwide web; Bangladesh; marketing strategy.