Abstract

The purpose of the study is to analyze and describe the current status of academic library websites. It targets public and private university libraries of Bangladesh. A total of 16 library websites were scrutinized based on pre-determined criteria developed from the previous studies. Most of the websites were visited at least two times during the assessment which started by checking the availability of direct and non-direct links form the home page of the parent institution followed by website assessment against the criteria. The study confirmed that academic library websites are not fully utilized for marketing library resources and services. A large majority of libraries did not make any effort to provide online literacy courses, live supports, copyright documents, and online user surveys.

Key words: Academic libraries; internet marketing; worldwide web; Bangladesh; marketing strategy.