Abstract

With the emergence of exploding forms of media and ever greater variety of internationally vocal non-governmental organizations including multinational corporations, the field of public diplomacy and international relations is infinitely more complex. The fluid equation of public and private forces on the world of international communication and public diplomacy is the crosscutting issues in the multimodal media world. There is a need to highlight the principles and practice of global communication and public diplomacy today focusing on the interaction of government, media and NGOs and interplay of non governmental forces on governmental actions. Focusing on the context, this essay tries to forward a thematic framework for exploring and practicing efficient NGOs media strategies to sustain NGO-Media collaboration in today’s multimodal media world.

Key words: Thematic framework, exploring and practicing efficient NGOs, today’s multimodal media world.