Firms corporate social responsibility behavior to stakeholders and its effect on financial performance indices: A case study of Ctrip

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Firms’ corporate social responsibility behavior to stakeholders and its effect on financial performance indices: A case study of Ctrip

Chu Patrick Kuok Kun
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao SAR, China.
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Li Siqi
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao SAR, China.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Chu Patrick Kuok Kun
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao SAR, China.

Li Siqi
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao SAR, China.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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