Journal of
Economics and International Finance

  • Abbreviation: J. Econ. Int. Finance
  • Language: English
  • ISSN: 2006-9812
  • DOI: 10.5897/JEIF
  • Start Year: 2009
  • Published Articles: 293

Full Length Research Paper

Does behavior of clients matter in adoption of internet banking? Evidence from Commercial Bank of Ethiopia

Belete Shiferaw
  • Belete Shiferaw
  • Commercial Bank of Ethiopia, Zenbaba Branch, Bahir Dar, Ethiopia.
  • Google Scholar
Tsegaye Molla
  • Tsegaye Molla
  • Department of Agricultural Economics, College of Agriculture and Natural Resources, Debre Markos University, Debre Markos, Ethiopia.
  • Google Scholar

  •  Received: 21 March 2018
  •  Accepted: 02 May 2018
  •  Published: 30 June 2018


This study identifies underlying behavioral drivers and impediments of adopting internet banking. Primary data was collected using questionnaire survey from 123 sample clients of three selected branches of Commercial Bank of Ethiopia. Behavioral aspects of clients attributable to the adoption of internet banking were solicited and subjected to binary logistic regression analysis. The findings of the study showed that perceived usefulness, perceived ease of use, trust, attitude, perceived cost and infrastructure factor significantly determine internet banking adoption with the last two determining negatively. Finally, banks are suggested to build up behaviors of clients towards perceiving internet banking as less risky and least costly technology.

Key words: Internet banking, client behavior, perceived usefulness, perceived ease of use, perceived cost, perceived risk, attitude, trust.