Market chain analysis of coffee production in Gimbo woreda, Kaffa zone, SNNPR, Ethiopia. The four firms’ concentration ratio (CR4) was 39.7%, which shows there is a weak oligopoly in the market structure. The survey results indicated that the price-setting technique in the coffee market is largely determined by the benevolence of purchasers. According to the findings of the study, the majority of coffee producers (64.7%) supply their products to the market when they are in need of money. In evaluating the market performance, the marketing margin analysis results showed that (21.74%), 13.04%, and 8.70% of the marketing margin were received by processors, wholesalers, and retailers respectively. According to the findings of the OLS analysis, only two explanatory variables (income from off-farm activities and quantity of coffee produced) were found to have a significant impact on the level of coffee market participation.

Keywords: Structure-conduct-performance, Market concentration, Marketing Margin, Gimbo woreda