Journal of
Geography and Regional Planning

  • Abbreviation: J. Geogr. Reg. Plann.
  • Language: English
  • ISSN: 2070-1845
  • DOI: 10.5897/JGRP
  • Start Year: 2008
  • Published Articles: 389

Full Length Research Paper

Periodic market, a common marketing feature in Akoko Southwest

  Ehinmowo, A. A.1* and Ibitoye, A. O.2  
  1Department of Geography and Planning Sciences, Adekunle Ajasin University, Akungba-Akoko, Nigeria. 2Department of Geography and Planning Sciences, University of Ado-Ekiti, Ekiti State, Nigeria.
Email: [email protected]

  •  Accepted: 26 November 2010
  •  Published: 30 December 2010



Periodic marketing and periodic market places are most corporately viewed as traditional activities and practices. It was and is still regarded in some societies as being traditional. This study attempt is to examine the characteristics of some major markets in Akoko Southwest Local Governmen00t, with a view to assessing how both the buyer and sellers patronize those markets and identifying the interval between market days. Data were collected from primary and secondary sources. Questionnaires were administered to both buyers and sellers on market days. The empirical findings indicate that periodic market is a major feature of most markets in this area and has played valuable role in the development of the agrarian community and their neighbouring towns. Maximum range that is the distance consumer is ready to travel to buy a good and minimum range which is the threshold population required to sustain a trader justify the reason for market periodicity.


Key words: Periodic market, meeting days, proximity in space.