January 2017

Tourism marketing challenges and new tourism product development potentials: Practices from the Amhara National Regional State World heritage sites

The Amhara National Regional State undoubtedly has significant tourism potential. However, the industry remains in its infancy; unable to realize its potential due to a range of constraints including understanding difference on the concept of marketing. Therefore, the purpose of this study is designed to explore the successful and unsuccessful marketing efforts that have been utilized by the Amhara National Regional...

Author(s): Yechale Mehiret Geremew, Haimanot Belay Alemayehu and Ashenafi Tafesse Meskele