May 2019

Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China

Due to the accelerated pace of modern life, consumers reduce time of purchase decisions and tend to choose services that match their own personality. The development of the brand of tourist destination needs to introduce new, appropriate extension to meet the needs of tourists in order to maintain exuberant vitality. So, what the perception of the brand personality of tourist destination is and whether it has an impact...

Author(s): Jun Wu, Weilong Sun, Fanglei Wang, Zhaoli Xu and Yuanyuan Xu