A critical look at the Africa, it is clear that the continent has experienced a lot of conflicts and civil wars. The magnitudes of conflicts have certainly divided the continent within ethnic, cultural, political, social and economical dimensions. It becomes clear that designing a campaign advocacy for inter-ethnic non-violent reforms of peace-building is of paramount importance towards developing social transformation in changing people’s worldviews. It is evident that human identity needs are linked to worldview or the worlds people construct for themselves based on their culture and language; where these factors provide both a common framework for people and a way of seeing and creatively acting in the world. This article seeks to critically explore the assumption that, existence of 'inter-ethnic violence in Kenya' and tribal hatred in a nation is an indicator of lack of a core national character and value element. The methodologies and tactics discussed have effectively or potentially been effective in resolving conflict non-violently in many cases within Africa, Asia, and the Western World. The primary objective of this article is to explore these methodologies of peace-building based on Socio-cultural norms, values and expectations that constitutes to key determinants for the way a society approaches conflict of inter-ethnic violence, as well as for the processes considered acceptable/desirable for conflict transformation. In other words, the focus of the article is not only on the process of these interventions, but also on their outcome based on the context, content and the process. While there is a lack of more comprehensive theoretical frameworks for inter-ethnic violence reforms in Kenya, this article tries to fill the gap by presenting advocacy campaign that influence change by targeting primary stakeholders involved, groups to include in the movement for change, those likely to resist change, sources of power, and the dependency balance. Finally, the article points out considerable measures for achieving sustainable change through peace-building framework and theory of change.
Key words: Non-violence, inter-ethnic, peace-keeping, conflict transformation.
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