Abstract
Background: Newspapers are an important form of Mass media which plays significant role in health promotion, and is crucial for social development. Studies revealed that newspaper reports lacked consistency in presenting nutrition research results to the readers. A study was conducted with a hypothesis “Newspapers often highlight nutrition research findings disproportionately in order to draw reader’s attention”. Objective: To assess presentation of nutrition research findings/ outcomes by newspapers as compared to the original research papers on which they are based. Method: The top six popular newspapers in India were selected for the study. A scale was evolved based on 10 parameters for gauging accuracy of the reports. Results: A total of 214 reports were identified as based or claimed on nutrition research in all the above six newspapers. One-fourth of the newspaper reports did not conveyed nutrition research results properly. Few reports were found as contrary to the original findings on which they were based on. Almost one-fifth of the reports have no mention of the source, which denies access to the reader for the original report. Usually, any research or scientific study has its own limitations. But, this vital aspect is missing in the newspapers reports on nutrition research. Conclusions: With emphasis on short, "newsworthy" pieces, the media often only report the results of single studies, and many stories are chosen simply because the results run contrary to current health recommendations. Scientists need to help translate their research for consumers. Key words:, Print media, Nutrition, Research translation, Health communication.
Key words: Newspapers, Nutrition, Research translation, Health communication.
