Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

Impact factors model of internet adoption and use: Taking the college students as an example

Fan-Bin Zeng
School of Journalism and Communication, Jinan University, Guang Zhou,510632, China.
Email: [email protected]

  •  Accepted: 28 September 2011
  •  Published: 30 November 2011



The goal of this study was to explore the impacts of factors model of internet adoption, along with discussing the impact of the variables on internet adoption time, internet use time and internet use related to study and work. This study comes up with the hypothesis based on the theoretical frameworks of diffusion of innovation, uses and gratifications, technology acceptance model. Through taking Jinan University’s students as sample (N = 302), the article revealed that socio-economic status significantly influences the time of internet adoption and use. The adoption time of the internet significantly influences the time of internet use. However, the adoption and time usage of the internet do not significantly influence the internet use related to study and work, as it is significantly affected by the college students’ perception about the usability and ease of use of the internet.


Key words: The adoption of the Internet; internet use; innovation diffusion; uses and gratification; technology acceptance model.