Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

Coverage of gender roles in agriculture in four Nigerian newspapers (2000-2004)

Fawole O. P. and Olajide B. R.*
Department of agricultural Extension and Rural Development, University of Ibadan, Ibadan, Oyo State, Nigeria.
Email: [email protected]

  •  Accepted: 03 February 2012
  •  Published: 28 February 2012

Abstract

 

Increasing roles of women in agricultural activities has made provision of gender responsive information imperative. This study investigated coverage of gender roles in agriculture in four selected Nigerian newspapers. Ninety-two articles representing the media coverage from four newspapers were coded for this study. Results indicated that the tabloids covered more non-gender stories (67.3%) than gender stories (32.6%), male roles enjoyed more prominence than female roles; and total amount of space allotted to females (51.3%) was more compared to male roles (48.7%). However, male roles (33.3%) in agricultural news coverage enjoyed more strategic placement as compared to female roles (23.3%), though space allotted (t = -0.16, p = 0.872) and placement (t = 0.94; p = 0.94) of male and female related stories were not significantly different. Civil society groups with mandates for agriculture and gender development should mount advocacy, mobilization and sensitization for media executives on the importance of gender responsive reporting of agricultural news.

 

Key words: Agricultural news coverage, gender roles, newspapers.