Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

The image as a source of sociological knowledge: Performativity, flaneurie and the narrativization of self

João Valente Aguiar
Institute of Sociology, Faculty of Arts, University of Porto, Via Panorâmica s/n, 4150-564 Porto, Portugal.
Email: [email protected]

  •  Accepted: 16 June 2011
  •  Published: 31 August 2011



Considering the image as a social and cultural product, and not a neutral one, we will focus on the ways to determine how social dynamics are imbedded in a visual object. Thus, the purpose of this paper is to enquire how performativity, flaneurie and the narrativization of self appear in some pop-rock music videos. In this sense, to capture the relation between a social practice (flaneurie), a cultural disposition (performativity) and a symbolical discourse (narrativization of self) in a highly-consumed cultural product such as pop-rock music videos, we followed a qualitative approach to our theoretical object.


Key words: Image, performativity, self, space.