Abstract

Teaching intercultural business communication gives a conceptual delusion of putting socio-cultural studies, communication and business in a hybrid subject which culminates into an intellectual confusion in the students. For a communication instructor, it becomes a challenge to take up the right perspective for teaching this subject and coin different pedagogy, prepare relevant course material and design an evaluation pattern which will do justice with the subject. This paper aims at revamping the entire conceptual framework of this subject, so that it can be used as one of the tools for bringing globalization in true essence of the term in business schools.

Key words: Intercultural communication, pedagogy, ethnocentrism, globalization, business, transactional culture.