Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 225

Full Length Research Paper

2006 elections in Israel: Marking the end of an era for the controlled televised election campaign broadcast

Yuval Karniel and Amit Lavie-Dinur*
Sammy Ofer School of Communications, Interdisciplinary Center (IDC) Herzliya, P. O. Box 167 Herzliya 46150, Israel.
Email: [email protected]

  •  Accepted: 15 December 2009
  •  Published: 28 February 2010

Abstract

 

This article examines the influence of the new ratings culture and multi-channelled reality on the 2006 Knesset elections in Israel. Prior to 2006, the tightly controlled one hour prime time campaign commercial on major television stations was one of the most important factors in Israeli national elections, if not the most important one. The 2006 campaign demonstrated that these commercials no longer have this effect. The increase in talk shows, varied programming during non prime time hours and informal interview styles has made the campaign commercials obsolete.

 

 Key words: Israel, elections, propaganda, television broadcasts, law, campaign commercial.