Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

College students’ perception of e-learning and face-to-face learning

Ahmed Gandema* and Ulysses J. Brown, III
  College of Business Administration, Savannah State University 3219 College Street, Savannah, Ga 31404.
Email: [email protected]

  •  Accepted: 22 October 2012
  •  Published: 30 November 2012



This study examines college students’ perception of e-learning and face-to-face learning. We also investigate the antecedents of student’s satisfaction and academic performance. Using a structural equation modeling framework, we found that cognitive control, perceived usefulness, course flexibility, classroom interaction, student’s characteristics and effectiveness of online learning influenced student’s satisfaction. In addition, general self-efficacy and student’s engagement predicted academic performance in our model. The authors of the study also discuss the implications, limitations, and future research directions.


Key words: College students, perception, e-learning, face-to-face learning, academic performance.