Abstract

The emergence of social media has created a sudden shift in the dynamics of societal structure. It is no more a physical, aural and visual attribute to meet, communicate or gather at a given time and place. It is the age of online, and the social media is hogging the limelight to capture as many as ‘netizens’ to indulge and express their thoughts and ideas through social media. Keeping this broad spectrum in mind, this paper focused on how social media has overcome transnational communication barriers and has eroded the concept of territorialization. Emphasis was also laid on emergence of social network as a medium and how it has transcended beyond boundaries. Apart from this, it examines the kind of identity it constitutes with widening of social networking sites. Finally, this study exemplified the potential of social media websites like Facebook, Twitter and YouTube to proliferate and propagate messages to large number of netizens.

Key words: Trans-nationalism, social media, facebook, twitter.