Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

Table of Content: August 2012; 4(5)

August 2012

Hollywood and breast cancer prevention among African American women: An analysis of breast cancer risk narratives in the California ‘Every Woman Counts Campaign’

  In 2006 the California department of public health ran a series of television public service announcements that advocated breast cancer screening among women in its “Every Woman Counts” campaign. This essay evaluates breast cancer risk narratives in a pilot sample of Public Service Announcements (PSAs) targeting underinsured and uninsured women. The PSAs were used as a guide to gain a greater...

Author(s): Crystal Y. Lumpkins

August 2012

Social networking sites: Instrument of social change

  Online availability of information creates new ways of communication. This provides a variety of ways for users to interact, though chat, messaging email, video, voice chat, file sharing, blogging and discussing groups. The social networking sites have become one of the dominant cultural phenomena in this digital age. It enables us to communicate anywhere in this world and to anyone who shares interests and...

Author(s): Jha Vinit Kumar Utpal