Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

Social networking sites: Instrument of social change

Jha Vinit Kumar Utpal
Rashtriya Sahara C-2,3,4, Sector-11, NOIDA, Uttar Pradesh, India.
Email: [email protected]

  •  Accepted: 16 April 2012
  •  Published: 31 August 2012



Online availability of information creates new ways of communication. This provides a variety of ways for users to interact, though chat, messaging email, video, voice chat, file sharing, blogging and discussing groups. The social networking sites have become one of the dominant cultural phenomena in this digital age. It enables us to communicate anywhere in this world and to anyone who shares interests and activities across political, social, economic and geographical borders. This paper analysed how new media specially social networking sites change the ways of communication, allows the public to critique and discuss fearlessly social and political issues and share the news information as well as message and leading to active participation in social movements and social revolutions.


Key words: Internet, mass communication, social networking sites, social media, social movements.