August 2014
Audience westernisation as a threat to the indigenization model of media broadcast in Nigeria
Based on semi-structure interviews and secondary data, this paper examines the westernization of audiences - among other phenomena - as a serious challenge to the indigenization paradigm in Nigeria in particular and Africa as a whole. It pragmatically argues that this westernization of local audiences theoretically implies the shaping of media output (programming) according to audience interest which,...
August 2014
An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013
This article seeks to examine the use patterns of Facebook by Midlands State University (MSU) students as a communication tool from 2012 to 2013. It focuses on MSU students in Zimbabwe focusing on how social media networks such as Facebook can be used by university students to communicate academic, social and political issues in their day to day lives. Again, this will reflect on the efficiency and cultural...
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