Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

Table of Content: January 2016; 8(1)

January 2016

Sex stereotyping in advertising and effects on the self-esteem of Nigerian women

This study examined the relationship between how sex stereotypes are presented in advertisements, and the value women attach to themselves in the society with regards to their self-esteem. Survey method was adopted for the study using questionnaires to sample 200 hundred female students of Benue State University Makurdi. Findings revealed that, like many other studies carried out in the past by scholars, advertisements...

Author(s): Achakpa-Ikyo Patience, N. and Anweh Grace

January 2016

Influencing factors to mobile phone adoption among urban youth in Botswana

Drawing from the focus groups and semi-structured interviews conducted on urban youth in Botswana, this study adds to the literature of mobile phone adoption among youth in the global South. The study indicates that mobile phone adoption among youth in Botswana is predominantly influenced by factors such as the need for connectedness, cost and perceived usefulness of mobile phone handsets. Moreover,this study...

Author(s): William Lesitaokana