Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

Full Length Research Paper

Influencing factors to mobile phone adoption among urban youth in Botswana

William Lesitaokana
  • William Lesitaokana
  • Department of Media studies, The University of Botswana, Private Bag UB00703, Gaborone, Botswana.
  • Google Scholar


  •  Received: 22 September 2015
  •  Accepted: 30 November 2015
  •  Published: 31 January 2016

Abstract

Drawing from the focus groups and semi-structured interviews conducted on urban youth in Botswana, this study adds to the literature of mobile phone adoption among youth in the global South. The study indicates that mobile phone adoption among youth in Botswana is predominantly influenced by factors such as the need for connectedness, cost and perceived usefulness of mobile phone handsets. Moreover,this study demonstrates that acquisition of mobile phones among youth is an ongoing process, as it involves a young person starting to acquire and use a mobile phone (initial adoption), and then developing a strong link with the device through continuous consumption. This paper goes on to argue that although mobile phones are global technology, in each region young people’s adoption of the devices is shaped by their traditional lifestyles, as well as the socio-economic challenges that they face.

Key words: Adoption, Botswana, influence, mobile phones, youth, challenges.