September 2015

Antecedents and consequences of Formula One spectators’ fanship: The case of inaugural Grand Prix

The Formula One market, with its once-a-year international events, has a quality rather different from that of most traditional sports. This study examined how F1 spectators’ fanship transits their event pre-visit characteristics to their on-site outcomes. The study surveyed a sample of 337 spectators who were visiting the event for the first time. Using self-administered questionnaires, the participants provided...

Author(s): Kyu-soo Chung and Geumchan Hwang