February 2016

Theoretical framework for social network marketing based on genetic algorithm

The social network played recently a major role as communication media in our daily life as it allows individuals to interact with one another and build relationships. When products or companies advertise on the social network, they expect that their product or advertisement reaches its target. Social networks is a hot research topic that has received great interest in the recent years due to its wide spreading and...

Author(s): Osama Mohammad Rababah, Thair Hamtini, Hussam Nawwaf Fakhouri, Amjed Hudeb, and Ahmad Hwaitat