December 2017

Influence of layouts on visual impression: Comparing 12 flyer layout patterns

The purpose of this study was twofold. First, extent of the influence of flyer layouts on user impressions was investigated. Data were collected from 425 non-designers. The participants, consisting of eight groups of men and women between the ages of 20 and 50, were shown 60 flyers (12 layouts × five other design features) of a piano concert on a computer screen. The percentage of layout contribution to user...

Author(s): Yutaka Andoh, Kengo Omura, Takano Kentaro, Kawamoto Koushi and Tsutomu Fujinami